Nudges have become the darlings of wellbeing efforts at the workplace, used in a wide variety of ways and designed to help employees improve their health. These types of behavioral prompts appear to be relatively simple and harmless, and they can be effective in promoting certain types of behaviors. However, nudges are not without their problems and pitfalls.
This white paper offers wellness professionals and business leaders introductory information about behavioral economics and nudges and examines the benefits and risks of their application in workplace change efforts.
